Do you want to improve the marketing focus of your business? Liverpool Chamber is holding a two day advanced course that will enable attendees to write a strategic marketing plan for their company followed by a review session a week later. The second session offers support and discussion on how delegates applied their marketing plan in their businesses.

The course covers the fundamentals of marketing from strategy and implementation to spending the budget wisely.

The course will look at effective targeting by focusing on market research and identifying customer groups.  Strategic planning is examined in detail with modules on putting your  strategy to work, what makes up the promotional mix, setting objectives and evaluation.

Most importantly, the course will help you to make the most effective use of the budget that you have by examining how to allocating marketing resources, getting more and includes tips on avoiding costly mistakes.

You’ll also get advice on those area where expert help can make the difference such as understanding the media, layout and design, copywriting and selling messages. Each delegate will receive an “Advanced Marketing” workshop manual which is an invaluable ‘marketing toolkit.’

Length:      2 Days

Time:         9:15am - 4:30pm

Venue:       Liverpool Chamber of Commerce & Industry
1 Old Hall Street
Liverpool
L3 9HG

Member Cost: £249+VAT    Non-Member Cost:£269+VAT

The next date of the course is 20th and 27th March 2007. This advanced  two day course is just £249 + VAT for members or £269 + VAT  for non- members. To book, just email bst@liverpoolchamber.org.uk or call 0151 227 1234.